What is Party Plan?
Party Plan or Direct Selling describes the convenience and personal service of having products brought to your home or office instead of having to visit a store, and it permits the demonstration and trialing of these products before you purchase, reducing the risk of "will it look good there", "will it fit", and "will it cook on my new stove top?" It takes the guesswork out of purchasing.
What sort of products are sold by Party Plan companies?
With over 100 member companies of the Direct Selling Association of Australia you can be sure there is quite a range - cookware, cosmetics, lingerie, table linen, vitamins and health products, storage containers, even aromatherapy products and so on. Some of the better known companies are Avon, Tupperware, Nutri-Metics and of course, Bessemer.
If a product is to be successfully marketed using the Party Plan method it has to be:
|unique and not available in the retail market|
|it needs to have a demonstrable point-of-difference|
|it needs to be of high quality.|